The concepts behind Axyom
Axyom is built on a small set of behavioral concepts about impulse decisions, the moment where a purchase is made before judgment arrives.
The Pre-Commit Window is the brief moment where an impulse can still be interrupted. Velocity Bias explains why fast decisions feel better than slow ones, even when they are worse. The Friction Dividend is the value of adding the right amount of pause before acting. The Pause Layer is how Axyom puts these ideas into practice, and spending interception is the wider category they belong to.
The Pre-Commit Window
The short 2 to 5 second gap between deciding and doing, where an impulse can still be interrupted.
Velocity Bias
Why fast decisions feel better than slow ones, even when the slower choice is the wiser one.
The Friction Dividend
The outsized value created by adding the right amount of pause before an action.
Where these ideas live in Axyom
These are not abstract theories. The Pause Layer is the product form of them. It places a short, user-chosen pause in front of the apps where you tend to overspend, so an impulse has a moment to pass before it becomes a purchase. You choose the apps, and Axyom never sees your cart, your purchases, or any transaction.
To see the wider idea these concepts belong to, read what spending interception means, or learn more about Axyom.
A small pause, in the right place.
The ideas above, built into Axyom.
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